Aussie launches new app with brokers in thoughts

Aussie has launched a sequence of recent options in its app giving shoppers an end-to-end house possession expertise earlier than, throughout, and after securing their house mortgage.

Launched final month, the app was constructed alongside Aussie brokers and is filled with options, together with:

digitising word-of-mouth referrals
providing 24/7 entry to brokers
 and enabling clients to ebook a dealer as simply as ordering an Uber

Travis Tyler, chief product officer at Aussie, emphasised the app’s potential to assist brokers join with native clients meaningfully.

“One purpose we constructed the app was to assist brokers join with native clients in a significant method, displaying the worth of their property, their mortgage fairness, and their choices,” stated Tyler (pictured above left).

“Now, our brokers are at all times accessible, and clients can see alternatives to get higher charges or make modifications. Aussie brokers may also help with that.”

Constructing the Aussie app

“Australians do not want one other app on their cellphone, however our work with brokers and clients revealed a necessity for higher understanding of property values and choices,” Tyler stated.

Whereas there are different apps in the marketplace, Tyler stated they don’t deal with three key buyer considerations:

The place am I at with my present property?
What are my choices?
How can I hook up with my native dealer?

Beginning the journey in the course of final yr, the app was constructed with brokers, incorporating many years of information to handle key ache factors.

The event course of concerned common suggestions from brokers by numerous channels, together with a product board, an advisory board with 60 brokers, and quarterly planning classes with 250 stakeholders.

“For our brokers, we wished to construct an expertise that helps them develop their enterprise and higher join with their shoppers,” Tyler stated.

“We should be sure that our brokers are a part of the method, being the voice of the shopper and their very own enterprise.”

Digitalising word-of-mouth referrals

A notable upcoming characteristic will permit brokers to construct their enterprise by referrals digitally.

“Prospects can refer their dealer to a good friend throughout the app itself,” Tyler stated. “We have taken inspiration from companies which have grown by phrase of mouth.”

“We have got a robust model and brokers who dwell, purchase, and store of their communities. They know their areas higher than anybody else, so we see a whole lot of enterprise that method,” Tyler stated.

Aussie mortgage dealer Barb O’Shea highlighted the worth of this characteristic, noting that over 60% of consumers come from referrals.

“Bringing in additional interactions with shoppers in addition to the quickly to be launched referral functionality are options as soon as wished upon that may add a lot extra worth to our dealer providing,” stated O’Shea (pictured above proper), who’s a principal dealer at Aussie Queanbeyan within the ACT.

24/7 dealer help

The app additionally gives customers with real-time entry to their dealer, providing help anytime by way of name, textual content, or e mail. Tyler famous that almost all site visitors to Aussie’s web site and app happens between 9pm and 1am, when many companies are closed.

“Most of us get busy and overlook throughout workplace hours, however in case you can ship a message or progress your utility at a handy time, it is easier,” Tyler stated.

“This manner, you are having significant conversations along with your dealer fairly than simply sharing paperwork.”

O’Shea added, “Now we have now a easy method clients can work together with us, ebook or change their appointment 24/7, and keep commonly linked.”

Aussie goes Uber

One other standout characteristic is the flexibility to ebook a dealer as simply as ordering an Uber. The app robotically allocates clients to their native dealer, offering fast connection and entry to the dealer’s diary.

“You possibly can entry all 1,000 brokers,” Tyler stated. “The dealer is suggested that they’ve a brand new consumer. You possibly can entry their diary, ebook face-to-face, cellphone, or digital appointments, and get instructions straight to the shop.”

“In 30 seconds, you are on the trail to saving cash.”

Different options that streamline the house mortgage course of

Customers may also now use the app to add all essential documentation earlier than assembly with their dealer, streamlining the house mortgage course of for a quicker and extra environment friendly expertise.

Moreover, householders have entry to instruments like reimbursement calculators, credit score rating estimates, and information on over 10 million properties.

“Earlier than my clients even sit down for an appointment, they’ve a guidelines the place they’ll share and add their paperwork earlier than they meet with me, lowering hours of time,” O’Shea stated.

“By the point I’m assembly with my buyer, they’ve now already shared their info and I am having a lot quicker and significant discussions on the following steps for product, selection and approval.” 

Trying ahead

Aussie’s devoted cell app group, beginning with simply three members and rising to 5, has been essential in growing and piloting new options.

Tyler highlighted the app’s significance for the enterprise and model, because it attracts hundreds of recent clients month-to-month – all potential sources of enterprise for Aussie brokers.

“We’re additionally constructing experiences to drive larger engagement with shoppers across the worth of their properties and their choices,” Tyler stated.

“For our brokers, we have put a instrument of their pocket to develop their enterprise at scale of their native communities.”