As entrepreneurs, we’re storytellers for the manufacturers we symbolize. York IE’s Marketer Highlight sequence focuses on the people crafting tales, orchestrating go-to-market methods and executing throughout all channels. They embody their model, laying the groundwork for scalability. Be part of us as we uncover the story behind the story with the highest entrepreneurs in SaaS.
Right here we discuss to Kristen Stoneman, advertising and marketing director at Ark Expertise Consultants:
Everybody has a narrative. What’s yours?
My journey into advertising and marketing started within the leisure business as knowledgeable DJ, the place I honed my expertise in selling myself by way of social media and different advertising and marketing methods. Leveraging this expertise, I transitioned into the company world. At Ark, I deal with all facets of our advertising and marketing efforts, from planning and internet hosting in-person and digital occasions to creating content material for social media, growing advertising and marketing campaigns, video enhancing, and web site design. Moreover, I handle market growth funds from our companions and work intently with our gross sales crew to supply advertising and marketing assist, fostering enterprise progress, and strengthening relationships.
What do you like about B2B advertising and marketing?
What I like most about B2B advertising and marketing is the distinctive problem and pleasure it brings. I get pleasure from crafting tailor-made methods that handle particular enterprise challenges and drive actual, measurable outcomes. The chance to interact with educated professionals, create impactful content material, and develop complete campaigns that contribute to our shoppers’ success is extremely fulfilling. Moreover, the dynamic nature of the business retains me consistently studying and innovating, which I discover each stimulating and rewarding.
How do you derive your objectives for advertising and marketing? How intently are you tying with firm KPIs?
Deriving advertising and marketing objectives within the tech world entails a strategic method that aligns with the general targets and key efficiency indicators of the corporate. You should first perceive the corporate targets and particular KPIs. I like to do that by collaborating with gross sales management first. One other manner I derive my objectives is thru market analysis and competitor evaluation.
How do you attain your viewers?
We like to succeed in our viewers largely by way of our LinkedIn web page. We do fairly a little bit of electronic mail advertising and marketing as effectively. Most of our outreach is finished in particular person through our gross sales reps who drive attendance to in-person and digital occasions. I’m behind the scenes creating the visible supplies to extend attendance as effectively.
What’s the most important problem you’re going through at this time as a marketer, and the way are you overcoming it?
One of many largest challenges I face as a marketer within the tech business is staying forward in a quickly evolving panorama. With fixed developments in expertise, shifts in shopper conduct, and the ever-changing digital advertising and marketing ecosystem, it may be troublesome to maintain methods present and efficient. I overcome this by persevering with to be taught and adapt to the ever-changing surroundings, collaborating and networking, and inventive problem-solving. By embracing these methods, I can successfully navigate the complexities of the tech advertising and marketing panorama and drive significant outcomes.
