In an trade the place 80% of actual property professionals nonetheless depend on spreadsheets for important decision-making, the necessity for stylish income optimization options has by no means been extra urgent. Regardless of being one of the crucial data-rich sectors, multifamily property administration continues to battle with inefficient processes and outdated expertise that wastes beneficial time and assets. Rentana delivers an AI-driven income intelligence platform constructed particularly for multifamily house owners and operators. By way of real-time pricing insights, automated public market evaluation, and an intuitive person expertise, Rentana empowers actual property professionals to make smarter, sooner choices that drive progress and effectivity in an more and more aggressive market. Based by a group with expertise at Stripe, Airtable, and Airbnb, the corporate reimagines actual property pricing with clever automation that saves prospects as much as 10 hours of handbook pricing per property every week by modernizing workflows.
AlleyWatch sat down with Rentana CEO and Cofounder Julie Blanc to study extra in regards to the enterprise, its future plans, and up to date seed spherical.
Who had been your buyers and the way a lot did you elevate?
We’re excited to have simply closed an almost $5M Seed spherical led by Zigg Capital and Benchstrength. They understood from the getgo how transformative Rentana’s expertise will likely be for actual property, and I’m so grateful to have them as our true strategic companions. Zigg and Benchstrength each again among the most revolutionary corporations in tech and actual property, they’ve an unimaginable observe report of serving to founders scale with thoughtfulness and pace, and so they go above and past capital help to supply their experience, community, and mentorship to our group on a regular basis.
Inform us in regards to the services or products that Rentana provides.
Rentana is an AI-driven income intelligence platform constructed for multifamily house owners and operators. We ship real-time pricing insights, automated public market evaluation, and a quick, intuitive person expertise — giving actual property professionals the intelligence and pace they should keep forward in in the present day’s market.
What impressed the beginning of Rentana?
My cofounding group has a historical past of modernizing outdated workflows — whether or not it was reimagining funds at Stripe and databases at Airtable, or constructing proptech that now helps to energy Airbnb and Appfolio.
We noticed firsthand how income optimization reworked airways, motels, and e-commerce — however in actual property, pricing methods had been nonetheless caught up to now, and we constructed Rentana to vary that.
We’re right here to assist actual property leaders future-proof their income, maximize effectivity, and scale with confidence utilizing AI as a real aggressive benefit.
How is Rentana completely different?
One among our prospects, Robert Waz, VP of Income & Strategic Initiatives at twenty ninth Avenue Capital, articulated our level of differentiation greatest: “Different platforms really feel like Home windows 95. Rentana looks like 2025.”
His quote actually sums up every part from our backend expertise to our front-end person expertise. Rentana transforms pricing and portfolio technique with custom-made, real-time intelligence in report pace.
In contrast to the legacy programs, Rentana is highly effective, sensible and straightforward to make use of: onboarding takes minutes, suggestions replace in below a second, and it helps prospects save as much as 10 hours per week per property on information evaluation and value planning. Our AI additionally doesn’t simply recycle public information — it blends every buyer’s personal rental information with real-time market developments to generate insights which are uniquely theirs. We by no means share competitively delicate information throughout prospects. Your information stays your information — at all times.
What market does Rentana goal and the way huge is it?
We’re serving to multifamily house owners and operators within the U.S., which in line with a Freddie Mac report, represents greater than a $300B market. It’s one of many largest and Most worthy asset courses within the nation — and it’s been counting on outdated income administration software program for a lot too lengthy.
What’s your online business mannequin?
We’re a B2B SaaS platform, providing month-to-month subscriptions tailor-made to our prospects’ portfolios.
How are you getting ready for a possible financial slowdown?
We’re doubling down on supporting prospects with our cutting-edge tech.
Actual property is a dynamic market — and in any cycle, particularly throughout a possible financial slowdown, pace and precision are important. Rentana offers house owners and operators the real-time insights and intelligence they should keep forward.
We observe stay provide and demand indicators all the way down to the submarket and unit degree. Our AI doesn’t simply generate stories — it delivers actionable suggestions, serving to house owners optimize timing, anticipate market shifts, and reduce vacancies.
By offering full visibility into stay market circumstances — together with concession developments, lease durations, and competitor specials — Rentana empowers prospects to remain proactive, not reactive.
What was the funding course of like?
Truthfully, it was actually private for me. I began my profession on the VC facet, after which went on to assist founders at early-stage startups elevate capital. I’ve seen firsthand how grueling and high-stakes the method could be — and the way important it’s to carry on buyers who not solely consider in your imaginative and prescient however are dedicated to standing by your group by way of the inevitable highs and lows of constructing an organization.
I’ve identified our buyers for over a decade: Our Zigg Capital investor, Dave Eisenberg, from my early days at Two Sigma, the place I really backed Dave’s first startup, Floored, and John Monagle from Benchstrength – we began at Perception Enterprise companions collectively (Full circle over right here!)
I bootstrapped Rentana for the primary yr as a result of I needed to show we might construct a product prospects would pay for and discover actually impactful to their enterprise. As soon as we noticed that traction, it was about bringing on the appropriate strategic companions to assist us speed up our progress – and I’m so thrilled to have Zigg Capital and Benchstrength championing Rentana by way of this subsequent section.
What are the most important challenges that you simply confronted whereas elevating capital?
One of many largest challenges was merely the truth of being a small, fast-moving group breaking into a really established, conventional trade.
As a founder-led firm, we had been doing all of it — strategizing, coding, designing, promoting, onboarding prospects, hiring, managing, and elevating capital all on the similar time. There’s no shortcut: it’s quite a lot of late nights and because the new participant, we confronted added hurdles… we had been going up in opposition to entrenched incumbents, led by executives who had spent a long time in actual property.
Whereas our group has a observe report of constructing highly effective proptech options, our background is admittedly in expertise and B2B enterprise and never actual property.
Whereas some buyers discovered that as too excessive of a danger, others, together with Zigg and Benchstrength, noticed that as our aggressive edge: by delivering superior AI-driven intelligence, real-time market insights, and a person expertise constructed for in the present day’s operators, Rentana empowers prospects to make smarter, sooner, and extra strategic choices.
What components about your online business led your buyers to put in writing the verify?
Our buyers noticed the identical alternative we did: actual property leaders pissed off by outdated income software program, and a rising demand for expertise designed for in the present day’s digital period that truly drives progress, saves time, and helps anticipate market shifts.
Our buyers noticed the identical alternative we did: actual property leaders pissed off by outdated income software program, and a rising demand for expertise designed for in the present day’s digital period that truly drives progress, saves time, and helps anticipate market shifts.
What are the milestones you propose to realize within the subsequent six months?
Agentic AI is the long run, and Rentana will cleared the path.
You’ll see us constructing out the premier AI copilot for actual property house owners and operators, integrating our prospects’ targets, finances, advertising and marketing information, and ancillary income streams like parking and storage to place Rentana as your go-to income companion. We’ll additionally increase into conversational AI, the place groups can work together and actually speak to their information to get suggestions on market developments, insights, forecasts — and get solutions immediately.
What recommendation are you able to supply corporations in New York that do not need a recent injection of capital within the financial institution?
New York is among the greatest locations on the planet to construct an organization. There’s a thriving startup and VC ecosystem right here with organizations like Founders.nyc, Techstars, and numerous pre-Sequence A occasions that assist founders sharpen their methods, construct stronger networks, and navigate their path to fundraising.
The place do you see the corporate going within the close to time period?
We’re scaling Rentana right into a holistic income optimization platform that capabilities like a digital teammate. The platform will enable you to construct out and improve your total portfolio technique in real-time by way of individualized insights, predictive analytics, and conversational AI.
What’s your favourite spring vacation spot in and across the metropolis?
I grew up by the seaside in Southern California, and now that I stay in Tribeca, I’m at all times discovering my method again to the water. When it’s good out, I like strolling alongside the Hudson in Rockefeller Park. There’s simply one thing in regards to the boats, the breeze, and the river views that makes me really feel recharged.
You might be seconds away from signing up for the most well liked checklist in NYC Tech!
Enroll in the present day
