In a world the place managing person entry, subscriptions, and delicate knowledge usually includes juggling a number of instruments, Veriam steps in as a breath of recent air.
Headquartered in Beuningen, the Netherlands, Veriam brings entry management and subscription administration collectively in a single software, so SaaS firms can scale quicker and organisations can share ESG knowledge with belief and traceability throughout provide chains.
What’s in a Identify? Exploring the thought behind ‘Veriam’
Selecting a startup identify is rarely only a artistic train; it’s usually a strategic choice that reveals an organization’s core philosophy.
On this version of “What’s in a Identify?”, we flip the highlight on Veriam, a reputation that’s as practical as it’s significant.
From ‘Confirm’ to ‘IAM’: The wordplay with goal
The identify Veriam is a mix of two highly effective concepts: “VERify” and “IAM”, the extensively used acronym for Identification and Entry Administration.
“We consider in simplicity and readability, each in naming and in product design. We didn’t need to overcomplicate it. Veriam is a simple reflection of what we do and the worth we ship,” says Jeroen de Bruijn, Co-CEO at Veriam.
The founders have been clear from day one—they wished a reputation that matched their product philosophy: clear, practical, and constructed on goal.
Mission mirrored in a reputation
Veriam’s mission is to simplify how firms promote, scale, and safe entry to digital merchandise and knowledge.
“I feel Veriam completely displays what we do – we offer a software that verifies who a person is and in addition enforces their plan, limits, and renewals. Our mission is to make entry and subscriptions simple to handle, giving companies one platform for the whole lot they should promote merchandise and change knowledge on-line.”
“In different phrases, we purpose to make operations less complicated, whether or not you’re promoting SaaS or sharing ESG knowledge throughout a provide chain. Our simple strategy to naming displays that mission,” he continues de Bruijn.
Naming with intention
Not like many early-stage firms that rush into a reputation, Veriam took its time.
The crew introduced in a branding company, held a number of brainstorming classes, and weighed every possibility towards their values, long-term imaginative and prescient, and even area availability.
“We have been very considerate within the course of, ensuring it mirrored our mission and checking whether or not the area was accessible. Veriam felt proper as a result of it’s not only a identify; it’s a promise to our customers that id and entry will all the time be on the coronary heart of our product. It was a second of alignment between our mission, our values, and the way we wished to indicate up on this planet,” explains de Bruijn.
Navigating the area sport
“It mattered. However so did readability and value. In right this moment’s world, your area is usually the primary contact somebody has together with your model, so we wished a clear area, aligned with our mission, and straightforward to recollect,” reveals de Bruijn.
Whereas veriam.com wasn’t accessible on the time of launch, the crew landed confidently on getveriam.com.
It’s not solely accessible however action-oriented, reflecting how the corporate positions itself, one thing you can begin utilizing straight away, in response to de Brujin.
Alongside this, they secured a number of different related domains to strengthen the model’s digital footprint.
Trademarking the model
No startup identify journey is full with out navigating the trademark maze.
Veriam’s registration in Europe was comparatively clean; nevertheless, the US introduced its share of complexity. With pre-registration steps and an extended approval cycle, it’s nonetheless a piece in progress, claims the CEO.
“Our trademark was printed firstly of Might, and we’re at present ready for the registration to be finalised,” provides de Brujin.
Constructed to final: Why the identify will keep?
As for the longer term? Don’t anticipate Veriam to rebrand anytime quickly, confirms de Brujin.
The crew is assured that the identify will age effectively, even because the product evolves.
“As we develop, we are going to increase our choices, however the basis will all the time be tied to safe id and entry. The identify Veriam captures that core focus, so we don’t foresee a necessity to alter it,” he says.
A reputation can open doorways, however
So, how vital is a reputation actually? De Brujin places it merely: a very good identify helps with positioning, recognition, and getting that preliminary foot within the door.
“A robust identify can open doorways, however it’s the worth you ship that retains them open. So sure, naming issues, however even the very best identify gained’t save a weak providing,” he concludes.
