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Airbnb just lately unveiled its record of the high 25 trending locations worldwide for 2025, and solely 4 U.S. cities made the reduce. This was a shocking reveal, contemplating the standard dominance of American journey scorching spots. 

Whereas these 4 cities grabbed the highlight, an honorary point out goes to Jacksonville, Florida, featured in comparable lists that Airbnb launched. This surprising illustration highlights rising alternatives in short-term rental (STR) markets. However are you able to guess which 4 U.S. cities made the record? 

Let’s play slightly recreation. *Cue Jeopardy music*

Alright, let’s pull again the curtain. The not-so-expected U.S.-based stars of the Airbnb 2025 trending locations record are:

1. Inexperienced Bay, Wisconsin

The Cheesehead Capital has earned its spot within the highlight—however not for the explanations you would possibly assume. Internet hosting the NFL draft in 2025 is a large deal for Inexperienced Bay, bringing an inflow of vacationers and media consideration to this sometimes quiet metropolis. 

Whereas it’s higher identified for diehard Packers followers and cheese curds, Inexperienced Bay’s short-term rental market exhibits shocking potential for buyers who time it proper.

Right here’s a snapshot of Inexperienced Bay’s STR stats:

AirDNA market rating: 21

Estimated annual income: $39,000

Common day by day charge (ADR): $323.42

Occupancy charge: 42%

Income per accessible room (RevPAR): $139.81

Whereas Inexperienced Bay’s occupancy charge could appear low, the excessive ADR displays the town’s attraction throughout key occasions, like Packers video games and the upcoming NFL draft. This market could possibly be all about seasonal spikes for buyers—the appropriate property in the appropriate location might flip a revenue with savvy pricing methods.

2. Charleston, South Carolina

Ah, Charleston. This Southern gem may appear much less shocking with its cobblestone streets, charming pastel homes, and shrimp and grits that would qualify as emotional help meals. Nonetheless, it’s fascinating to see it highlighted on Airbnb’s trending record. Charleston has lengthy been a favourite of vacationers, however its short-term rental market continues to outperform expectations.

Charleston’s key STR metrics embody:

AirDNA market rating: 92

Estimated annual income: $91,100

ADR: $467.01

Occupancy charge: 64%

RevPAR: $309.82

These numbers verify why Charleston is among the highest-ranked markets on AirDNA. With a stellar market rating and an ADR that ranks among the many finest within the nation, Charleston delivers constant returns for STR hosts. It’s proof that allure and historical past by no means exit of favor.

3. Baton Rouge, Louisiana

Welcome to New Orleans’ underrated sibling: Baton Rouge. Much less Bourbon Road chaos, extra crawfish boils, and genuine Louisiana tradition, Baton Rouge is carving out a distinct segment as a quieter, extra reasonably priced different to NOLA—and Airbnb has taken discover.

Right here’s how Baton Rouge’s STR market stacks up:

AirDNA market rating: 65

Estimated annual income: $24,800

ADR: $183.91

Occupancy charge: 44%

RevPAR: $82.59

Whereas the income numbers might not be as flashy as Charleston’s, Baton Rouge has a singular benefit: affordability. Buyers can enter this market at a decrease price, and with a little bit of creativity and technique, they’ll capitalize on its regular demand for short-term stays.

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4. Houston, Texas

Lastly, we come to my hometown. Houston has handled the town’s latest short-term rental allowing crackdown, however continues to be a trending scorching spot nationwide for guests and occasions. Whereas these rules are inflicting complications for some, they’re additionally creating alternatives for devoted hosts prepared to function responsibly and adapt to the altering panorama.

Houston’s STR metrics reveal a market that rewards cautious deal evaluation:

AirDNA market rating: 79

Estimated annual income: $30,900

ADR: $201.19

Occupancy charge: 52%

RevPAR: $106.61

Houston’s affordability and variety of sights make it an attention-grabbing market to observe. From the Museum District to NASA’s House Heart and the burgeoning foodie scene, vacationers haven’t any scarcity of causes to go to. The important thing right here is discovering the appropriate property in an space zoned for short-term leases and guaranteeing compliance with native legal guidelines.

What These Cities Inform Us About STR Alternatives

This record might need been a head-scratcher at first look. Nevertheless, it reveals a transparent pattern: Markets with extra affordability and distinctive sights nonetheless supply alternatives, particularly for buyers who know the best way to analyze a deal. Whereas Charleston stands out because the clear excessive performer, markets like Inexperienced Bay, Baton Rouge, and Houston present that even much less obvious locations can ship strong returns with the appropriate method.

So, what does this imply to your subsequent STR buy? It’s easy: An inventory value is only a suggestion, and success comes all the way down to how proficiently you possibly can analyze a deal. Dive into the info, perceive the market dynamics, and align your funding along with your monetary objectives.

Wish to analyze your subsequent deal the appropriate manner? Begin with the appropriate instruments, just like the BiggerPockets STR Calculator, and make knowledgeable choices that place you for achievement in trending markets like these.

Momentum 2025: Stay Digital Summit

What for those who might fast-track your investing journey with battle-tested methods from buyers who’ve been within the trenches? For 8 weeks, you’ll be shoulder-to-shoulder with hustling buyers who’re crushing it in at present’s market. No idea. No fluff. Simply actionable blueprints from BiggerPockets consultants who’ve constructed severe wealth by actual property.

Notice By BiggerPockets: These are opinions written by the creator and don’t essentially symbolize the opinions of BiggerPockets.

Garrett Brown

Brief-Time period Rental Knowledgeable & Content material Creator

BiggerPockets

Garrett Brown is a seasoned actual property skilled with over seven years of expertise specializing in STRs.

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