Nordic know-how firm Studio555 has secured €4M in seed funding led by HOF Capital and Failup Ventures to develop its playable inside design app.
Based in 2023 by CEO Joel Roos, CTO Stina Larsson, and CPO Axel Ullberger, the Swedish-Finnish startup combines gaming mechanics with inside design to create a wholly new inventive class.
The funding will gasoline product improvement, crew growth, and market entry throughout Europe and the US forward of the app’s deliberate 2026 launch. The corporate goals to decrease obstacles to entry in inside design by creating an intuitive, visually immersive platform requiring no technical experience or prior gaming expertise.
The spherical is co-led by US-based HOF Capital and Failup Ventures, with places of work in New York and Helsinki. Gaming business veterans collaborating embrace Timo Soininen (Co-founder of Small Large Video games), Mikko Kodisoja (Co-founder of Supercell), and Riccardo Zacconi (Co-founder of King).
Merging gaming experience with design innovation
Studio555’s founding crew brings collectively in depth gaming and design expertise. CEO Joel Roos is a serial entrepreneur with over 15 years of expertise within the interiors and design business, while CTO Stina Larsson and CPO Axel Ullberger are former King leads who performed pivotal roles in Sweet Crush Saga’s world success. The crew combines experience from corporations together with King, EA, and Rovio, alongside main Nordic design studios.
The app introduces a simplified, immersive setting the place customers can intuitively create, discover, and personalise inside areas. By making use of gaming mechanics to inside design, Studio555 targets each inside design fanatics and informal avid gamers, opening up the class to completely new audiences.
Trade veterans again inventive platform imaginative and prescient
“At Studio555, we’re reimagining inside design as one thing anybody can discover: open-ended, playful, and private. We’re constructing an expertise we all the time wished existed: an area the place creativity is hands-on, social, and free from inflexible guidelines. This funding is a serious step ahead in setting a wholly new class for inventive expression,” stated Joel Roos, Co-founder and CEO of Studio555.
“We all know what it takes to construct and scale for hundreds of thousands and hundreds of thousands of gamers. Now we’re making use of that very same strong engineering mindset – real-time monitoring, dwell insights, and choices backed by knowledge – to ship a high-performance inventive platform that by no means compromises on velocity or stability,” stated Stina Larsson, Co-founder and CTO.
“Studio555 brings collectively top-tier gaming expertise and design imaginative and prescient. This crew has constructed world hits earlier than, and now they’re making use of that have to one thing utterly recent – suppose Pinterest in 3D meets TikTok, however for interiors. I’m honoured to help Joel and this crew with their uncommon mixture of creativity, technical competence, and give attention to execution,” stated Timo Soininen, Investor and Co-founder of Small Large Video games.
Pioneering playable design class for 2026 launch
“We’ve introduced collectively prime expertise from tech, gaming, and UX to reimagine the design expertise from the bottom up. We’re bringing the magic of gaming into an area that’s by no means actually felt playful earlier than. Our purpose is to completely reimagine what an app for inside lovers could be,” stated Axel Ullberger, Co-founder and CPO.
“We’re backing Studio555 as a result of they’re redefining what a digital inside expertise could be. They’re creating a brand new class: one the place creativity, self-expression, and play meet in a very new approach,” stated Topias Soininen, Investor and Common Companion at Failup Ventures.
